jason huang

utilising interdisciplinary skills to move ideas and technology smoothly forward.
Work at Rules Creative
2018, Taiwan

Unlike usual hard drives that you have to use with care, the SSD product invites outdoor image creators to go on a journey together around secret sceneries in Taiwan.

Analysed the product and corresponding TA needs, then created and executed the creative plan and strategies with the team. Also managed SanDisk account during the whole project cycle.

User-generated Content, Influencers, Facebook Ads

Exceeded KPI with sales increment
Image creators and influencers showed high interest in future cooperation with the brand

Account Management
Jason Huang
Strategic Planning
Jason Huang & Irene Wei
Concept & Creative Direction
Jason Huang & Irene Wei
Media Management
Jason Huang & Irene Wei
Irene Wei
Special Thanks
Jack Dai & Ting-En Wei


Target Audience
Outdoor or travelling image creators who have a heart for adventure and would go over mountains just to create their perfect shots.

Perfect shots are precious and made with effort. Keeping files safe is very crucial, so the TA would not risk bringing hard drives together, as it might get bumpy on the road.

The more important perfect shots are, the more necessary it is to find a reliable companion.

Setup a character for the product. Then, invite outdoor image creators to go on a journey together around secret sceneries in Taiwan, bringing out product features naturally along.


Invited communities to join the journey beforehand, and attracted the TA with not only product giveaways but also exposure opportunities.

Setup a character close to the TA, sent out invitations and wrote poetic diaries during the journey.

Selected one of the invited influencers to make a high-quality video on the story.


The map showing where the product went with influencers’ images also served as a database for the TA.

With the use of the hashtag on Instagram, it lived on as user-generated content and the TA’s library.