Work at pill & pillow

2016, Hong Kong

Cathay Pacific’s loyalty club, Marco Polo Club, has more than 1 million members, who fly over 600 million miles per year.

The idea is to utilise this data to engage members by crafting a unique art pieces for each of them, based on travel data from the previous year and sent on their birthdays.

Responsibility

Further developed and completed the generative animation and artwork creation system. Cooperated with colleagues and McCann Worldgroup Hong Kong in design, development, and maintenance.

Technology

openFramework, Shell script

Click-Through Rate

87%

Video Completion

20% above industry average

ADFEST 2017

Finalist (Direct Campaign for Retention/Loyalty)

HK4As Kam Fan Awards 2017

Silver (Direct – Use of Data)

Golden Pin Design Award 2017

Design Mark

Concept & Creative Direction

McCann Worldgroup Hong Kong

Artwork Creation & Development

Henry Chu (prototype) & Jason Huang

The brushstroke algorithm uses the element of randomness to create various unique styles, even with the same data.

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