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extreme portable ssd campaign

Unlike usual hard drives that you have to use with care, the ssd invites outdoor images creators to go on a journey together around secret sceneries in Taiwan.


Analyzed on product and TA needs, created and executed the creative plan and strategies with team. Also managed SanDisk account during proposal, execution, and report processes with aids from colleauges.



target audience

Outdoor or travelling images creators have a heart for adventure, and would go over mountains just to create their perfect shots.


findings

Perfect shots are precious and made with sweat, so keeping files safe is very crucial, and wouldn’t risk to bring hard drives together, as it might get bumpy on the road.


insight

The more important perfect shots are, the more necessary it is to find a reliable companion.


idea

Setup a personal character for the product, and invite outdoor images creators to go on a journey together around secret sceneries in Taiwan, bringing out product features naturally along.





Invite communities to join the journey beforehand, and attract TA with not only product but also work exposure opportunity. Also utilized received applications in ad serving.



Setup a personal character close to TA, sending out invitations and writes poetic diaries during the journey.



Select one of the invited influencers to make video on campaign story with high quality.




A map showing where the ssd went with influencers images, also serves as database for TA.

With the use of hashtag on Instagram, it lives on as UGC and TA’s library.



results

Besides numbers exceeding KPI and sales increment, many image creators or influencers also show high interests in cooperation with the brand, further confirming the campaign communicated with TA accurately and effectively.




client
SanDisk International Ltd.

account
jason huang

strategy
jason huang, irene wei

idea
jason huang, irene wei

design
irene wei

media
jason huang, irene wei

special thanks
jack dai, ting-en wei


more on medium
https://link.medium.com/uWRSjO4HDV

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